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York Alum Shana Bathe ’06's Software Startup HeyPluto Acquired by SevenRooms

In 2018, alum Shana Bathe (nee Opperman) ’06 founded and led a software startup based on her graduate research at MIT.  HeyPluto—an AI SMS marketing platform with a mission to build and sustain relationships with customers of hospitality and consumer brands—was acquired by SevenRooms, a leading marketing and operations platform in the hospitality industry.
Of the acquisition, Shana said, "this is a major milestone for the HeyPluto team as we continue to reimagine how brands and customers interact.  SevenRooms and Pluto share the same vision of building true personalization at scale and creating interactions that are worthy of people's time, rather than sending generic messages from a company's database. Combining that with the power of SevenRooms' segmentation and data is going to be game-changing for operators and we couldn't be more excited to join forces with such a thoughtfully-led and intentionally-driven company."

Read the press release HERE and check out HeyPluto's "new orbit" announcement HERE.

Of how her time at York influenced her professional life, Shana shared, "I can't thank York enough for the skills I gained there, especially cross-disciplinary inquisitiveness, critical thinking, and confidence through authenticity.  I'm very grateful to be part of the York orbit and for the invaluable community you've cultivated."

We also congratulate Shana on her recent marriage and the birth of her first child, Sienna Magnolia Bathe, who joined the world in April 2023—the same month as the acquisition!  

Go Shana!  Go Falcons!

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